Menu
Great and efficient email marketing can mean the difference between your business barely making any money and your business being a profitable and sustainable one..
It can also mean the difference between profitable business and INSANELY profitable business.
Imagine what it would mean for your business if you could get up to 50% increase of your revenue with ZERO extra ad cost.
Listen – driving sales through ads is great. But you have to constantly be spending more and more money to show those ads to potential buyers and to get existing buyers to purchase again.
But once you have collected someone’s email, you can advertise to them at no extra ad spend. You can also improve their experience by segmenting them effectively based on their past actions, purchases and behaviour.
If you know what your customers are interested in, you can offer them more suitable products. If you can offer them products that are the best for them, they will buy them. And when they keep coming back to buy from your business, that means more revenue and more profit for you.
Now, I know email marketing might seem a huge hassle to add to your business, but this is where Ikonik Marketing comes in. We take complete care of your email marketing.
That means that all the market research, segmentation, designing, copywriting, sending campaigns and analysing the results – all of that is done by us.
After you decide to work with us there is only one thing you need to do: focus on your business and keep delivering your products. And we’ll make sure we keep increasing your revenue and profit through Ikonik email marketing.
Unlike other forms of advertising, such as social media, we can measure everything we do with email marketing – we can track who opened the email, which links they clicked, how many people unsubscribed and how much revenue a certain email generated.
We can easily get insights on how certain campaigns are performing and adjust and improve them accordingly. That way we keep increasing profitability of your business and also keep improving the experience of your customers.
We do email marketing with one goal in mind – to drive your sales up. Email marketing is one of the best ways to build a relationship with your customers and the better the relationship, the bigger the sales you will generate. We use emails to drive traffic to your website with the goal of generating more sales.
Also, through use of content marketing we can actually build and nurture the demand for your products that clients have. That way you will sell more and in turn generate more profit.
Now, we all like to be noticed. When we interact with customers through TV ads, radio, social media posts etc. we have to be very generic to cover a wide spectre of potential customers. But that also means we cannot address their unique, individual preferences through this.
With email we can give every customer feeling that we are interacting with them as an individual – because we are. We segment the customers in different groups to which we send different emails, based on their preferences, but we also personalise each emails for every individual. Through this we achieve better open and click-through rates, which result in higher revenue and profit for your business.
Email marketing is effective, inexpensive and when used correctly, it can be a huge driver of profitability for your business. It allows us to reach a huge number of consumers at next to zero cost per email.
Email marketing is especially useful for smaller companies that don’t have hundreds or millions of dollars to spend on traditional marketing channels such as TV, radio or social media ads. To put things in some perspective: investment of 1$ in email marketing can result in as much as 40$ in ROI, whereas in more traditional channels, such as TV, radio or direct mail you can expect anywhere from 6 to 13$.
When you use email marketing, that’s extra revenue and profit that you wouldn’t capture otherwise. Setting up correct sequences, like welcome sequence, cart abandonment sequence etc. you can recover up to 30% of revenue that would otherwise be lost. And this is very important, especially when you think about the fact that you have already spent the money to get the potential customer to click and go to your webpage.
And not only that – after one purchase, your customer has a 27% chance to purchase from you again. But when they buy for the second time, that percentage rises to 45%! After 3 purchases the customer has a 54% chance to buy from you again. That is the reason why it is so important to get your customers to buy from you repeatedly.