Overview:
Our client was an established supplement and nutrition company. In the first month, we were able to generate €2,368.61 in revenue through 4 additional weekly emails. This number increased to €1,261.17 in the second month, €1,757.46 in the third month, and €2,561.72 in the fifth month, when we increased the number of emails to 7 per week. The client had a list of 28,000 emails, and we saw an average open rate of around 3,000 per campaign.
Challenges and Constraints:
But we were dealing with several challenges and constraints while working on this project. Main challenge was that the client had a custom emailing solution and was not willing to transition to a professional emailing service, which meant that we couldn’t set up a welcome sequence to help increase revenue. This could have potentially brought in an additional 20% in revenue.
Another challenge was that we had to use a promo code for a specific item to track conversions, which made it difficult to track the revenue generated from other products that clients may have purchased. One purchase would be tracked as only one product sold, even if the buyer bought two or more of the same product or browsed the shop and added some additional products. Additionally, the client didn’t want to do a list cleanup, so the email list could have been more optimal.
We also couldn’t offer incentives such as free shipping or a 10% discount for new subscribers, which could have helped to drive more sales and grow the email list faster. Finally, the client only allowed us to send 1 extra email per week, in addition to the 1 email that they were already sending. This limited our ability to fully optimize our email marketing efforts.
Results:
Despite these challenges, we were still able to generate significant revenue through email marketing. In the first month, we made €2,368.61 with only 4 weekly emails. This amounted to approximately €592.15 in revenue per email sent, or €0.20 in revenue per email opened.
In the second month, we made €1,261.17 with 4 emails, which translated to €315.29 in revenue per email sent, or €0.11 in revenue per email opened. This was in July, which is historically the worst month for this company. Usually, they didn’t do much marketing this month, so they were surprised we could bring anything in, let alone 1k+.
In the third month, we made €1,757.46 with 4 emails, or €438.86 in revenue per email sent and €0.15 in revenue per email opened.
In the fifth month, when we increased the number of emails to 7 per week, we made €2,561.72 in revenue. This amounted to €367.81 in revenue per email sent and €0.12 in revenue per email opened.
Conclusion:
Overall, our email marketing efforts were successful in driving significant revenue for this company. While there were several challenges and constraints that we faced, we were still able to achieve strong results. This case study highlights the importance of maximizing the effectiveness of email marketing campaigns, even when working with a less-than-optimal list and facing other constraints.
During these 5 months, we were able to generate 214 purchases for a fraction of the CPA cost of Facebook or Google advertising.
In this case, our email marketing efforts added a little over 11% in total revenue – with more campaigns and transitioning to Klaviyo to get the ability to set up proper flows we could have easily gotten to 20-35% of extra revenue.
And that is on top of the lowest hanging fruit they were already getting with their emails – if we counted that in as well, we would be able to get over 50% of total revenue generated through email, which is absolutely bananas (but also a consequence of the fact they spend very small amounts on FB and Google advertising).
Overview:
Our team was tasked with improving the email marketing efforts for a dating company in the online dating niche. Through building a strong relationship with clients through email content, we were able to generate over 80% of the company’s revenue.
In total, we sold 300+ courses costing $497 each, with a low refund rate of around 1%. We were also able to sell out live events and personal 1-on-1 coachings costing $2,500 for 3-month coaching. Our efforts helped to create a loyal customer base for the company.
The email list contained around 2,000 qualified leads.
Strategy:
To achieve these results, we focused on building a strong relationship with clients through email content. This included providing valuable information, tips, and resources to help them succeed in the online dating world. We also made sure to consistently communicate with our email subscribers, sending regular emails with updates, new course offerings, and special deals. In addition to these efforts, we also made sure to segment our email list based on the interests and needs of our subscribers. This allowed us to send targeted, personalized emails that were more likely to be relevant and engaging to each individual subscriber.
Results:
Our email marketing efforts were highly successful in driving revenue for the dating company. Through building a strong relationship with clients through email content, we were able to generate over 80% of the company’s revenue. In total, we sold 300+ courses costing $497 each, with a low refund rate of around 1%. We were also able to sell out live events and personal 1-on-1 coachings costing $2,500 for 3-month coaching. By consistently communicating with our email subscribers and providing valuable information and resources, we were able to create a loyal customer base for the company. This resulted in a high level of repeat business and helped to drive long-term success for the company in the online dating niche.
Conclusion:
This case study demonstrates the power of email marketing in driving revenue and building a loyal customer base in the online dating niche. By focusing on building a strong relationship with clients through email content, we were able to achieve impressive results for the dating company. In addition to selling courses and live events, we were also able to sell out personal 1-on-1 coachings. This strategy can be effective for other businesses looking to use email marketing to drive revenue and build long-term customer relationships in the dating niche or other industries.
Objective:
To increase revenue by recovering abandoned carts and browsers through email marketing.
Background:
This e-commerce business sells impulsive buy products, such as novelty items and seasonal gifts. We noticed that a significant number of our customers were leaving the site without completing their purchases, either by abandoning their carts or simply exiting the site after browsing. This was resulting in lost revenue and higher CPAs for their business.
Solution:
We set up email flows to target abandoned carts and browsers, reminding them of their unfinished purchases and offering incentives to complete their orders. These emails were personalized and relevant, and included a clear call to action to return to the site and complete the purchase. We tested 5% off, 10% off, and free shipping.
Results:
Over a period of a month and a half, we had 1081 total purchases. By implementing these email flows, we were able to recover 399 out of these purchases, representing a 37% recovery rate. The average order value was $32, and our average cost-per-acquisition (CPA) was around $12. This resulted in an additional $12,768 in revenue, and a saving of $4,788 based on the CPA.
Without these email flows, we would have missed out on this significant portion of revenue and the business would not be profitable due to high CPA (without the recovered purchases it would have been around 19$). By targeting abandoned carts and browsers through personalized and relevant emails, we were able to effectively recover lost sales and increase our overall revenue, while also reducing our CPA.